About Sally King
Sally draws on her direct experience leading marketing and business development through creative campaigns, delivering work-in-the-door, integrating acquired teams of new talent, competition and fluctuating markets.
Sally's extensive knowledge of communication, marketing and business development makes her a sought after mentor, strategist and speaker. Having led marketing and business development as part of leadership teams in the private sector, and information, education and strategic communications in the public and not-for-profit sectors.
Culture builder, facilitator, mentor and speaker
Author
The Marketer's Guide to Law Firms - how to build bridges between fee earners and fee burners in your firm.
This book introduces Sally King and Dr Genevieve Burnett's analysis of the relationship between lawyers and marketers in law firms. It examines the trouble with law firm marketing and looks at law firm structures, culture and the different ways lawyers and marketers think.
If you are a marketing or business development professional this book will help you understand what makes law firms tick. Understanding these issues will enable you to build more strategic relationships in your firm.
The Marketer's Guide to Law Firms - how to build bridges between fee earners and fee burners in your firm.
Praise for the Marketer's Guide to Law Firms - how to build bridges between fee earners and fee burners in your firm
'Sometimes when a client poses an insoluble problem, I have said "I wish I had a magic button to push that would solve it for you". For marketing professionals within law firms, this book is the "magic button".
'This work by Genevieve and Sally exemplifies synergy. Together, they demonstrate a sophisticated understanding of both law firms and law firm marketing professionals and how the two might interact in a better world.
If being a marketing professional in a law firm were a game, then, reading this book would be called cheating because by reading it the marketing professional’s chance of winning would rise meteorically.'
Gerald A. Riskin
Founder
EDGE INTERNATIONAL: a global consultancy to the legal profession
'Readers looking to make a career in law firm marketing will find Genevieve and Sally to be honest, non-nonsense guides through the uncomfortable truths of law firm life. Pithy and easy-to-read, The Marketer’s Guide to Law Firms is rife with insights on how “non-lawyers” can survive and thrive in what can often be an alien and hostile environment.'
Mitchell E. Kowalski M.A. LL.M. ICD.D.
Barrister and Solicitor
Gowling WLG Visiting Professor in Legal Innovation, University of Calgary Law School
'An engaging, useful and unflinchingly honest read, The Marketer’s Guide to Law Firms calls out some of the most fundamental barriers to effective collaboration, understanding and respect between "fee earners" and "fee burners". It doesn’t leave it there, though - but goes on to offer practical solutions.
This book is likely to be highly useful to anyone working in a business services or support role within a law firm - not just marketers! Even (ex)lawyers might learn something(!)
Those who regularly work with lawyers and law firms will recognise many of the dynamics that Sally and Genevieve describe, and appreciate the practical and insightful tips for navigating what can seem like insurmountable challenges.'
Stephanie Abbott
Director
JANDERS DEAN
