The Art of Persuasion
How to create a digital strategy for your firm. A practical guide to setting up a digital strategy that delivers results.
Are you a law firm leader or marketer working in a law firm that is resisting entering the digital marketing era? Or are you a marketer working in a firm that has taken the leap into digital only to have the initiative stall because the firm’s partners don’t ‘get it’? If so this presentation is for you.
Using practical examples from Sally King’s direct experience we will examine how to set up a digital marketing strategy that delivers results.
First we will explore the barriers you may face when trying to take the leap into digital marketing, as well as some strategies for getting key people in your firm on board.
Second, digital marketing is a challenging area with many facets. It is also constantly changing and evolving. As a result it is unlikely that a one-size fits all marketing strategy will work for your firm. Sally will show you how to develop a bespoke digital marketing strategy for your firm that will deliver concrete results. Finally, Sally will show you how to measure whether your digital marketing strategy is working.
