Thriving Business Development: Evolve Your Brand
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Are you seeing less and less people visit your website and commit to buying your services?
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Do you want to motivate the people who work in your business to be more proactive about business development but you all don’t share a cohesive picture about what the business does?
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Do you feel that your brand image is tired and needs a re-think and a visual boost, but you’re worried it will be too hard to achieve and you don’t want to appear pushy, even to your competitors?
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Are you tired of a scattergun approach to marketing and business development in your business and do you want to target the right clients, with the right message and the right methods?
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Do you wish that some of the people in your organisation had a better sense of what's happening in the markets that relate to their area of expertise?
"Your brand is what people say about you when you’re not in the room"
- Jeff Bezos, Founder Amazon.
Thriving Business Development:
Evolve your brand
Why Sally?
With over 15 years of experience working on business development within the legal profession, Sally brings proven results to your legal practice. Sally works with people in leadership roles, as well as individuals to demystify business development skills and knowledge.
Sally brings a systems-informed approach to help you understand what might be getting in the way of success for individuals, teams and organisations above and below the surface. Sally has led strategic communications, marketing and business development for more than a decade in professional services environments.
Sally now works as a strategic advisor, facilitator, mentor and speaker to help you build a business development culture that thrives for your practice.
Your Journey Explained
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Your Journey
Intersections Explained
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Insight
The role of lawyers as business developers is not made clear when lawyers go into private practice. Nor is it covered in their tertiary studies. However, the expectation that they undertake business development to progress their careers and and grow their practices is evident from day one. This creates tension which is often unspoken and unrecognised by the lawyers and the marketing and business development professionals who work with them.
This can lead to misunderstandings, and a firm culture that leaves some lawyers behind, and favours those who are more willing and able to take emotional and reputational risks in the area of business development. However with a structured business development training plan it doesn't have to be this way.
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To find out more & get a quote
If you would like to find out more about how the Pathway to Promotion program might work for your firm reach out to have a confidential and no obligation initial conversation with Sally to discuss your firm's needs. To set up either email hello@sallyking.com.au or book a Zoom conference into Sally's calendar below.
The Solution
