In today’s competitive legal landscape, law firms face the growing challenge of distinguishing themselves from their competitor firms. The need for a robust, strategic marketing approach has never been more critical. However, you don’t always need to hire a full-time, in-house Chief Marketing Officer (CMO). This is where I come in as your Fractional CMO. I’m a high-level marketing & business development executive who works on a part-time or project-based basis, as much or a little as you need, working with the existing team and or/ leadership team, delivering expertise without the full-time commitment.

As your Fractional CMO I bring the experience of a seasoned marketing leader, offering immediate value by crafting and executing strategic initiatives tailored to your firm’s goals. It starts with developing your brand strategy, then moving immediately to improving client acquisition and optimising digital marketing campaigns. As your Fractional CMO I can ensure your firm’s marketing and business development efforts are aligned with your strategic business development and marketing objectives.

Hiring a full-time CMO can be costly and may not be what you need. A Fractional CMO helps you to navigate complexity in an increasingly artificially intelligent world, it provides flexibility, allowing you to scale your marketing efforts in a cost-efficient way while gaining access to senior-level expertise. I’m an expert in building marketing infrastructures, managing budgets, and making data-driven decisions to help firms stay competitive in an evolving legal landscape.