Building business development cultures that thrive.

Parallel process is the idea that patterns repeat across different levels of a system—individual, team, organisation, even society. Think of Russian dolls. You, your team, your department, your firm, your industry, your country—each is nested within the other.

When all the diverse and specialised roles within MBD are lumped together under the general term 'marketing', law firms risk misallocating r

Many law firm owners don't fully appreciate the connection between their firm's brand in the market and revenue flowing into their firm. The