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The S-Curve
Should I Say Yes To This This Random Law Firm Marketing Opportunity? Asking For A Friend...
Got a random marketing pitch in your inbox? Learn how to assess law firm marketing opportunities and avoid wasting your budget on the wrong tactics.
Jul 293 min read
Does Your Law Firm Feel A Bit Weird Right now - and What Might That Be Telling You?
Parallel process is the idea that patterns repeat across different levels of a system—individual, team, organisation, even society. Think of Russian dolls. You, your team, your department, your firm, your industry, your country—each is nested within the other.
Apr 163 min read
The Tribes of Marketing & Business Development in Law Firms.
When all the diverse and specialised roles within MBD are lumped together under the general term 'marketing', law firms risk misallocating r
Oct 23, 20243 min read
Let the 3 R’s bring your BD strategy back to life.
Many law firm owners don't fully appreciate the connection between their firm's brand in the market and revenue flowing into their firm. The
Sep 25, 20243 min read
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